The Windmill Club, a new label entering the shirting market, dropped their new lookbook today and DAMN I’m impressed. Titled “She said, ‘Don’t make others suffer for your personal hatred.'” it’s shot on stunning 35 mm film in Los Angeles. I’m really into their first looks as they manage to blend classic and contemporary styles seamlessly in a minimal style that still makes a lot of noise in a crowded room. The direction they’re taking is a strong one, and I’m into the description offered by founder Kevin Burrows; “Tanned. Broken P3s. Oxford cloth. Anglo. Burnt out. Fucked up Monograms. Sun bleached gods. Colophons. Unit 00. Battered luggage. Ocelot. Nomads. Field team. The coast. Rugged twill. Acid Americana. Peyote prep. Shamanistic Sportswear.”
Their first oxford, available in white and blue, is for sale on their site for $175.00 with free domestic shipping. More lookbook images after the jump.